Remember a few months back, when PETA slammed Kim Kardashian for wearing fur with a Beverly Hills billboard and a picture of foxes that read: "These babies miss their mother. IS SHE ON YOUR BACK?"

It seems another animal activist was on Kim's back (very literally). While walking the red carpet at West Hollywood's London Hotel to promote her new True Reflection fragrance, Kim was hit with a bag full of flour thrown by a young woman in the crowd. The young woman reportedly yelled, "Fur Hag".

Kim was rushed off the red carpet, and paramedics were called to the hotel, but Kim declined treatment, and also chose to not press charges. In fact, she seemed undettered by the entire incident. 

She told E! News, "That probably is the craziest, unexpected, weird thing that ever happened to me." She added, "Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there."

Check the video, and watch the entire messy situation unfold below.

[via E! Online]