Attention, those living under rocks: The Amazing Spider-Man is getting a Hollywood makeover this year, with a new film and (just as crucial) a re-vamped logo. Passersby in 13 cities in 12 different countries got a peek at the web-slinging superhero’s new trademark symbol when it was projected onto some of the planet’s more notable man-made structures.
The guerrilla projections—seen in LA, NY, Rio, Mexico City, London, Paris, Rome, Madrid, Berlin, Moscow, Seoul, Tokyo, and Sydney—led to a viral RSVP site, allowing insiders to sign-up for exclusive events happening around the globe. Check it out for yourself in this just-released YouTube above.
