Sports Illustrated has revealed the cover of their 2012 Swimsuit Issue and— surprise, surprise!— Kate Upton is on it.
We're not gonna say we didn't call this one (although we're certainly not gonna dig into the hundreds of Kate Upton posts we've made since last year's issue dropped to prove it), but there really is no better choice for the cover.
Sure, there are models who are perhaps more fashionable and have more industry cred, but when it comes to what matters— regular people— everyone is checking for Ms. Upton right now.
The New York Times has a nice article about Kate's approach to social media, and how it helped her earn the cover slot.
We always thought it was savvy of her to act like a modern-day rapper and keep the content coming. Proof's in the pudding.