Heineken further cements their rep as the biggest beer brand utilizing social media in new and exciting ways with Serenade, their new app.
It works like this: Pick someone among your Facebook friends that you want to ask out, and using the app, you can ask that person out on a date in just four clicks. A personalized Serenade video (created based on the information you provide) is posted on their wall. They can then respond "yes" or "no," which results in a video being posted on your wall. It's fun and easy, and all done with the sense of humor captured in the video above.
(You can also use the app with a friend who isn't on Facebook.)
Visit Heineken's Facebook page now and wifey up.