Remember that $50 million PS Vita marketing campaign we told you about the other day? The one that definitely didn't have anything to do with Taco Bell? Well, there's officially one week left until the Vita's full-scale launch, and now the real marketing has been unleashed into the wild.

The European ad, above, is fantastic, and it's easy to see where some of that $50 million went. The US ad, below, is somewhat less impressive; apparently most of their money for us has gone into the Twitter campaign (#gamechanger).

Will a week be long enough to drum up the real-world consumer support the Vita needs? We'll know in a couple weeks. Are you planning to pick one up? Let us know in the comments or on Twitter