Get ready for a slew of baby-branded products from Beyonce and Jay-Z. No, they won't use their names, but their daughter's, Blue Ivy Carter.
The doting parents have filed an application with the U.S. Patent and Trademark Office to protect the name of their daughter so that they can use it to sell stuff like carriages, diaper bags and— get this— baby cosmetics!
Bey and Jay had to move fast on filing the app though, because others have been looking to cash in.
According to Rolling Stone, designer Joseph Mbeh submitted an application for the name "Blue Ivy Carter NYC" just four days after the child was born. And a second applicant tried to register "Blue Ivy Carter Glory IV," for a line of fragrances. Both were reportedly denied.
