In an effort to either stave off extinction or just look more appealing to prospective buyers, RIM is reportedly actively looking to license its Blackberry 10 software to the likes of Samsung and HTC.
It’s a head-scratching move on RIM’s part. Sure, Blackberry’s e-mail and BBM services remain robust and might find a lot of demand on other devices. But beyond those two features, its unintuitive software over the years has played a major part—as well as the clunky handsets—in putting RIM in the precarious position it finds itself now.
While RIM may be looking to bring people back to Blackberry by hooking them to its software ecosystem, the company just might end up repelling folks.