43. Converse

Converse was a ’90s brand and Converse was an ’80s brand, sure. But in the 2000s, the rise of the hipster and the desire for simple, cheap footwear made the Chuck Taylor a style staple (again). Beyond that, Converse's alignments with Product (RED) and John Varvatos have given the brand new life and continued relevance throughout the Aughts.

YOU AUGHTA KNOW:
The Converse rubber shoe company started in 1908, but didn't create the iconic basketball sneaker until 1917.