2011 was a rough year for Netflix. Once considered a role model for young companies everywhere, it lost favor with many consumers thanks to a significant price-hike and a much derided (and later abandoned) plan to split its DVD rental and streaming services. CEO Reed Hastings has done his best to defend himself and his company in the face of some harsh criticism, but that hasn't stopped the company's stock from taking a serious nose dive. As penance, Hastings and the Netflix board have announced that he will see his stock options cut in half next year— down from $3 million to $1.5 million. Let's hope the penalty spurs a change of course for the company in 2012.