Apple yesterday rekindled an annual tradition by kicking off its 12 days of Christmas campaign. Download the 12 Days of Christmas app to your iOS device now for a free gift from the iTunes store every day ontil January 6.

Each freebie is only available for 24 hours and will include a range of goodies from mp3s, to paid apps to iBooks. Yesterday's gift included a selection of Coldplay songs.

[via BGR]