Although The Social Network hasn't slowed the massive growth of the brand nor taken a hit on Zucky's bank account, perhaps its unsettling portrayal of the young billionaire did inspire him to try to make himself more endearing.
In a sly move that simultaneously familiarizes users with FB’s upcoming shift in format and humanizes the wealthy entrepreneur (as much as wealthy entrepreneurs can be humanized), Zuck has unveiled his own, somewhat-personal Timeline for others to view. ‘Vanilla’ is the word I’m looking for…
Beginning with his birth, it tracks “significant” (if you can call it that) moments in the entrepreneur’s life, like that time he was photographed sitting in front of his laptop. Or that other time he was photographed sitting in front of his laptop. In one of the least shocking bits on the page, there’s his RSVP to a company “Rock, Scissors, Paper” party.
Don Draper’s Kodak Carousel, this is not.
Check out the timeline here.
[via Business Insider]