Electronic Arts is teaming up with Sports Illustrated in order to make sure that Need for Speed: The Run has plenty of pleasing visuals for gamers when it launches this Fall. The newly announced marketing relationship between the two companies is going to place SI swimsuit models Irina Shayk and Chrissy Teigen in guest starring roles of the upcoming game. Both astounding beauties will star as characters in the game, serving as friends and rivals of the game’s main character, Jack. Hopefully, their digital iterations will be as lovely as their real-world counterparts.
The two companies will also be teaming up for the marketing of the game, delivering ads and promotion in both print, digital, and video form. The two are producing a special edition DVD entitled “The Making of Need for Speed: The Run” which will also include a 6-month subscription to Sports Illustrated magazine.
Need for Speed: The Run launches on November 17, 2011 for the Xbox 360, PlayStation 3, and PC.
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