GLMPS has an innovative but simple way to make photo sharing more fun: add video.

The new app, available for free in the iTunes App Store today, captures a five-seconds immediately before a photo is captured and then appends that little bit of footage to a photo that you can easily share on your social networks or blog. The video clip adds some fun context to your shots, immortalizing those ephemeral moments before a static image is captured and adding a new layer to the story.

GLMPS was founded by Paul Robinett, he of Coke and Mentos fame, and has already attracted interest from Foursquare and Apple, according to Business Insider.

Check out the app in action for yourself here.