If you're like us, you're probably tired of paying double digit prices to see movies that could very well suck. Thankfully, that's where MoviePass comes into play. The all-you-can-watch service will let subscribers watch "unlimited" movies in theaters for $50 per month.
Using your smartphone, MoviePass will let users search for a film, find a local show time, check in to the theater using an HTML5 application, and go straight to the ticket-taker. Announced Monday, with a private beta starting in San Francisco, just in time for the Fourth of July blockbuster weekend, this seems likes the next step in changing Hollywood's game, much like Netflix has evolved the DVD-rental business.
Although it's being advertised as "unlimited," there actually are a few limits viewers should heed. For one, you can only view one film per day, such as Transformers: Dark Of The Moon (only mentioned so we could post the above shot of co-star Rosie Huntington-Whiteley, for obvious reasons). Secondly, IMAX and 3D viewings incur an extra three dollars. Still, that's up to 30 2D movies a month for $50. Not bad at all.