For the 2010 World Cup, Puma has taken over New York's iconic South Street Seaport for Puma City, a series of build-outs that include shops, games, screens for watching the World Cup, and a soccer pitch for kicking around on your lunch break. It's a lot of fun, and there are events all day and night (it's open from 9 a.m.—9 p.m.), so stop by if you're in the big city. Check out for a full events schedule.