BOOK: Vans Book (published 6/09)
AUTHOR: Doug Palladini
FUN FACT: Vans has been holding it down for over 40 years and started making special customizaions in the early days of the company (when iD was still something that Freud talked about). Shoppers could bring their favorite fabric by the factory, and the Van Dorens would put together a pair of shoes for them that week. You can design your own Vans through the company site today.
WHY COMPLEX IS CO-SIGNING IT: While the kids are going nuts because Vans is O.G. skate, affordable, and there are about a billion colorways to choose from, this book breaks down a history of the company. History is boring, right? Author/curator Doug Palladini pre-empts your study hall whining by giving you the tales from the super heroes' mouths. Chapters with skaters Tony Alva, Steve Caballero and John Cardiel; surfer Joel Tudor; music legends' tales from the Warped Tour; and a photo essay on Frenchman Dimitri Coste's crazy collection each show a facet of the company that you wouldn't know otherwise. When it comes to reading we need a lot of pictures to look at, and this does the trick with 208 pages that include photographs by champions of the lens CR Stecyk, R. Grant Brittain, Art Brewer, and Trevor Graves.