Travis Scott's Surprise ‘i-D’ Magazine Pop-Up in L.A. Turns Into a Frenzy (UPDATE)

For Travis Scott’s limited edition “Utopia Issue” of 'i-D,' the rapper talked to director and fellow Texan Robert Rodriguez about creativity and art.

Travis Scott is seen on February 24, 2021 in Los Angeles, California
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Image via Getty/Hollywood To You/Star Max/GC Images

Travis Scott is seen on February 24, 2021 in Los Angeles, California

UPDATED 2/25, 9:35 a.m. ET: The Los Angeles Department of Public Works says it didn’t give a permit for Travis Scott’s Tuesday pop-up and will liason with the City Attorney’s office to investigate taking action or issuing fines.

“Public Works did note to us,” TMZ writes, “that even though they do issue citations for permitting violations...it wasn’t certain that would be done in this case.”

See original story below.

Travis Scott’s star power is undeniable. This was on full display when hundreds of fans flooded the streets of West Hollywood just to get a glimpse of him. 

On Tuesday, Scott surprised Los Angeles by announcing a pop-up newsstand to promote his takeover of i-D magazine

Travis Scott arriving at his Cactus Jack pop up in LA today 🌵 pic.twitter.com/cSJPKElo9T

— STRAPPED! | Hip-Hop/Rap News (@STRAPPEDUS) February 23, 2021

Travis Scott at the LA pop up for Cactus Jack x ID Magazine pic.twitter.com/Tcmx76OLOL

— Marco 🇲🇽 (@MarcoHovey) February 24, 2021

Travis Scott Surprises Fans & Pulls Up To His Cactus Jack Pop Up in Los Angeles! 🏪🌵🐎 pic.twitter.com/GVvl4nLSbA

— SFTY+ (@sftyplus) February 23, 2021

i-D is the latest brand to partner with Scott and Catcus Jack. For La Flame’s limited edition “Utopia Issue,” the rapper talked to director and fellow Texan Robert Rodriguez about creativity and art. It featured a cover and photos shot by Spike Jonze. Utopia is also the name of Scott’s follow-up to his critically acclaimed 2018 album Astroworld.

“I never tell people this, and I’m probably going to keep it a secret still, but I’m working with some new people and I’m just trying to expand the sound,” Scott said to Rodríguez about his new album. “I’ve been making beats again, rapping on my own beats, just putting everything together and trying to grow it really. That’s been one of the most fun things about working on this album. I’m evolving, collaborating with new people, delivering a whole new sound, a whole new range.”

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