When Kanye West served as the creative director of the Pornhub Awards, he brought along a surprise new single with Lil Pump titled "I Love It" featuring Adele Givens. The song and the Spike Jonze-executive produced video has proved divisive but has done insanely well regardless. In fact, according to a press release from Warner Bros., the video has amassed over 76 million views in its first week, overcoming a record previously set by Childish Gambino's stunning "This Is America."
"I Love It" now has the biggest-ever global debut for a hip-hop video on YouTube under its belt, and with a reported 115 million-plus streams globally across platforms, it shows no signs of slowing down. Co-directed by Kanye himself and Amanda Adelson, the "I Love It" video has already become a meme thanks to its bizarre visuals and sparked the #ILoveItChallenge. The memes undoubtedly had an impact on the very impressive viewing numbers, helping it push past a record only set earlier this year.
Even Kanye posted a meme of the music video on his IG. The post, which he shared on Wed. (Sept. 12), currently has over 2 million views.
It looks like if you want to break YouTube records, all you have to do is create a meme-bait video or something iconic. Well, it worked for Drake with "Hotline Bling," anyway.
If you still haven't seen "I Love It," you can check it out below.
