From the bedroom to the big stage, 20-year-old Kevin George has enjoyed a steady rise since dropping debut project LOVELAND earlier this year. Today, the singer readies the swift follow-up with visuals for infectious new single "La Di Da".

"I love a big sound and I really want to push myself with every song," he told Complex. Already holding comparisons to the growing long list of internet-born R&B sensations, only steady, consistent releases will truly see George carve out his own lane—and with "La Di Da" hitting the sweet spot this Friday, it's so far so good.

Watch the Connecticut-born artist's new video exclusively above.