As of right now, we promise not to call anything SoundCloud rap.
Despite how restrictive that label was, we all knew what it meant. It described a unique scene that existed on the SoundCloud platform and for a minute, it was useful. Since then, things have changed. Artists like Lil Pump, Trippie Redd, and Ski Mask The Slump God are now a part of the mainstream discussion. They're in the charts, on the radio, and selling out shows around the world. It's much bigger than SoundCloud.
For some reason, a lot of people are still calling it all SoundCloud rap. Let's stop. In our latest P&P Update, we discuss the term SoundCloud rap, explain why we're done using it, and look to the future.
R.I.P. SoundCloud rap. It was fun while it lasted.
