There's a long history of patronage in the worlds of art and music. Now, with sources of income for music and artists shaky at best, patronage is looking more and more like the most attractive option. Legendary hip-hop producer and rapper Swizz Beatz recently launched a new art fair with rum brand BACARDÍ called No Commission, with the aim being to showcase and sell the work of both emerging end established visual artists with, as the name suggests, 100% of the profits going directly to the artists. They already touched down in Miami and then Swizz's home turf in the South Bronx, and now it's coming to London.