Label: Roc-A-Fella, Def Jam
Tunji Ige: "It was god level rap, luxury rap that was literally against the establishment. It’s like welcome to the cookout, but it's not a cookout anymore; it's an avant-garde dinner table party and we're here to lay something more than just the music. The whole aesthetic is ‘I’m the god who got blacklisted from white America because of the Taylor Swift situation.’
"When you listen to that album, you hear everything he’s going through. It sounds like somebody who got blackballed out of the music industry trying to seek revenge because he knows he's the dopest in it. And the art direction is everything. Like when they did the role Rosewood movement and they had the UniverseCity blog. And he was working on Watch the Throne at the same time.
"I was really a big fan back then. I was just checking everything, checking leaks. There were a bunch of different versions of the songs ‘cause they would release a bunch of them for G.O.O.D. Fridays. And then hearing the full extended versions of them on the album when you actually bought the physical album. That was one of the last times in music where buying an album meant something."