Producer: Dr. Dre, Demetrius Shipp
Album: The Don Killuminati: The 7 Day Theory
Label: Death Row/Interscope
Pac embraces his dark side on verses that swing between sex and violence. The tensions within the Death Row Camp had reached epic proportions. Dr. Dre, founder of the Death Row sound, was unhappy with CEO Suge Knight and his violent new capo, 2Pac, who seemed intent on igniting a coastal war. By the time 2Pac recorded this, Dre had left Death Row and Pac replaced the dap he'd once given him with pure vitriol: “You as fruity as this Alize."
This beat was originally produced by Dre, but would later be sold to Blackstreet for their monster hit “No Diggity.” The video shows Pac seducing Lisa Raye(!), setting fires, and smashing a mirror (Freud would have a field day), as K-Ci, Jojo and what looks to be a fake Aaron Hall sing into flame throwers. Pac was awash in blood and champagne; the Black Panther spirit of Pac's earlier work nowhere to be seen.
Though it was a step down from "Skandalouz," the production was funky enough to shoot up the charts despite the vicious attacks on Dre's manhood. Somehow K-Ci and JoJo were the perfect voices to capture the out-of-controlness of the entire venture.