Back in 1993, Prince decided to drop the name “Prince”—his real name—in order to no longer promote Prince, the brand, for Warner Bros. This was a bold move, especially since the name he adopted, an unpronounceable symbol that just became known as “the love symbol”—Love Symbol #2, actually—wasn’t reproducible in text. (Ever helpful, his people sent floppy disks with the symbol to major publications.) Unfortunately, since there was no way to pronounce it, people just started referring to him as “The Artist Formerly Known as Prince,” which both defeated the entire purpose and made explanations difficult. In 2000, he went back to calling himself Prince.