For Wiz Khalifa, nothing is more on brand than marijuana. It defines his lifestyle, so it makes total sense that he's teaming up with Colorado-based RiverRock Cannabis for his own exclusive curated strains of weed. Somehow, this is Wiz's first ever venture into his own brand of weed, but it also aligns with his recent announcement that he's now making signature rolling papers.
"These products have taken years to perfect,” Wiz said on the deal. "I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide." Fittingly enough, Wiz's personal products will be debuted by RiverRock in a few months on April 20. "It’s been a pleasure working with Wiz to create these products not only because of his respect for the plant, but also because of his commitment to political reform,” Norton Arbelaez, RiverRock’s founder, said. These new moves from Wiz come right as he's set to release his new album, Khalifa, which will be a pre-cursor to his next project, Rolling Papers 2.
