Album: My Beautiful Dark Twisted Fantasy
Producer: Kanye West
Label: Roc-A-Fella, Def Jam
What artist has enough juice to turn one song into a 35-minute mini-movie? Michael Jackson comes to mind, and of course Jay Z kind of pulled it off with Streets Is Watching. But Kanye took the mega-video concept to another level, screening his short film in theaters across the globe, and even hosting Q&A sessions at the end. The video was such a big deal, it received a world premiere special on MTV—which is an even bigger deal when you remember that “Runaway” was Kanye’s monstrous comeback after his VMA fiasco a year prior. It was also Pusha T’s big G.O.O.D. Music coming-out party.
Though the film featured other songs from My Beautiful Dark Twisted Fantasy, “Runaway” was the centerpiece. The image of Kanye at the piano flanked by a slew of ballerinas was so vivid it became indelible. And Kanye’s toast to all the douchebags, assholes, and scumbags resonated with even the biggest Kanye haters, putting the Louis Vuitton Don back in the world’s good graces.