This year's Grammy Awards could potentially be a huge night for Kendrick Lamar as he's up for 11 nominations, including Album of the Year for To Pimp a Butterfly and Song of the Year for "Alright." Which is why it make perfect sense for the Compton native to team up with the Grammys for "Witness Greatness," a campaign that highlights the awards show along with its brightest stars.
Kendrick stars in a short film that takes place in his hometown and offers a beautiful view of the city that raised him. It also features fans from the community rapping along to "Alright" and ends with a special performance from the rapper. Check out the video above and be sure to catch the 58th Annual Grammy Awards on Feb. 15. The event will include performances from Kendrick, the Weeknd, Justin Bieber, and more.
