There hasnāt been a London pop force as loud, unapologetic and unabashedly charming as Charli XCX since the Spice Girls. We spent a whiskey-soaked night out with her for the October/November cover of Complex last year, where she told us about her dreams of getting into the feminine hygiene industry and worries about losing her cool factor with the newly popified sound on her next album.
Itās clear those fears were unfounded. Charli dropped her third studio album,Ā Sucker,Ā to rave reviews. The Times called it āsmart, loud, cheeky,ā and the album became Charliās first to chart. debuting at No. 28 on the Billboard 200. Grammy excitement followed as Iggy Azaleaās No. 1 smash āFancy,ā for which Charli penned the hook, earned nominations for Record of the Year and Best Pop Duo/Group Performance. That globe-trotting chorus is what brought us to Charli again, as we linked up with her on the set of Pepsiās new Out of the Blue campaign launching just in time for the awards show. The doe-eyed, sailor-mouthed songstress opened up about what makes her the angriest, her Swedish songwriting getaways with the Sadboys, and women in control of their own careersāIggy includedābeing one of the coolest things that happened in 2014.
Are your āperiods are punkā tampons in production yet?
No, sadly theyāre not. Thereās a whole health and safety issue surrounding what people can put in their pussies, so they havenāt been made yet. But I want to. Thatās still definitely an idea that I want to explore more.
All in due time. Congratulations on your Grammy nominations. Is being nominated something that means a lot to you?
Yeah, I feel like getting a Grammy nomination is such a huge accolade. Itās such a huge deal. Itās kind of one of the highest honors for a musician. Itās a huge thing for me. Iām totally shocked and honored to be a part of it.
In our cover story, you said you felt conflicted about going really pop with Sucker because you might lose some of the ācoolā factor that attracted your fans in the beginning. At the same time, during the last few months so much of what you had going on was massive, pop, and very big budget. How are you balancing those worlds?
I think I always knew with this record that some people were going to like it and some people werenāt. I donāt think that was so much something that I was worried about as something I knew I would have to deal with, because I knew it was going to be the case. After all I think itās actually been all right. Fans change with the artist. I think people have always known I wanted to make pop music. With my first record, even though it wasnāt a commercial success, I was trying to make pop music. I loved that album. It didnāt sell, but itās a great record. It was my take on pop at the time.
Whatās funny is that even though you said itās big budget, I still have to fight for those budgets all the time. And itās really not anyone else doing it but me; theyāre all my ideas. The āDoing Itā video, for example, is a treatment that I wrote. Up until literally the hour before it got released I was brawling with people trying to get it exactly the way I wanted it. Itās not like someone brainwashes me and it comes out, you know? I mean I feel like a pop star, but I feel like my own kind of pop star.
Time said āfeministā one of the words that should be banned in 2015, joking about its trending status in pop culture. BeyoncĆ©ās outright use of the word is an obvious example, but Nicki Minajās un-named dominance in a traditionally male-centric industry fits the theme well too. Your music is sexy and feminine, but doesnāt seem to be tailored to a dudeās point of view. Can you share some thoughts on that?
Let me just say that itās really amazing that feminism became such a talked-about topic in 2014, and I hope it continues. I think itās amazing that Nicki was on the Forbes list. I think itās amazing that BeyoncĆ© full-on used the word on massive 20-foot screens in front of TV audiences of millions. Itās really cool that such high-profile female artists are really doing that and are such straight up bosses.
With my record, to be honest, I didnāt really think about anything when I wrote it. I was kind of just like writing what was in my brain. I always felt like it was very feminine, but not in the stereotypical sense of the word. I felt like it was feminine because it was angry. Itās raw, and itās passionate. I think itās cool, especially for young girls, to be able to feel like they can be angry and thatās fine. That was kind of a thing for me in hindsight with the record. This album isnāt just for girls, but itās definitely not me trying to be sexy for a man; itās me trying to be sexy for myself. And trying to show girls that there are other ways to be in control and bad ass. You can be angry and be sexy at the same time. You can be punk and be sexy at the same time. And you can also be half naked and be really sexy, as long as youāre doing it for yourself and not for a guy. Thatās something thatās become really apparent this year, these high-profile women who are feminists are empowering to women because theyāre in charge of their own careers and make their own decisions. I think thatās really cool.
You are, by necessity, having to be a business person.
Yeah, and I really enjoy that. I would definitely call myself a business person. I have to fight, like I have to fight with my record label to get what I want. People treat me like a little girl still, even though Iām in the position Iām in. And I think thatās the case for people who are way more successful than me. I think thatās just a factor of being a woman in the music industry, which sucks, but itās cool that people talk about it.
People treat me like a little girl still, even though Iām in the position Iām in.
Is there anything you wish you would have known coming into that process?
I mean thereās been an ongoing situation recently, Iāve been arguing with a producer who just keeps playing my songs to people I donāt want him to play them to. Itās like, āWhy are you doing that?āā I donāt need you to do that for me. And heās like, āSweetie, thereās an art to playing songs for people.ā Iām like, fuck off. Like, fuck you dude. Seriously. If I want to play my fucking songs for people Iāll fucking do it. I donāt need you to fucking do that shit for me, and I donāt need you to fucking patronize me. If I want you to play a song for someone, please. I will let you know and I would be really thankful. But donāt treat me like a little girl. Donāt patronize me and talk down to me just because youāre a 40-year-old man and Iām a 22-year-old girl. Not cool.
The A.G. Cook remix of āDoing It,ā recently came out. Isnāt that a sign that youāre still in the ācoolā and critical side of the industry?
Actually I was with A.G. Cook the other night, and heās the nicest, coolest guy. I want to make music with him. I love that remix, itās so good. For this record, even though I did work with Stargate and I did work with Benny [Blanco] and I worked with Greg Kurstin, it was about balancing that with people like RostamĀ [Batmanglij of Vampire Weekend], Rivers Cuomo, and people like Cashmere Cat. Thatās really important to me. Thatās not something that my record label is doing. Thatās me. I executive produced this record, I put people in a room together. I took 10 people to Sweden and stayed there and wrote songs. We were literally there again the other week with people like Yung Gud from Sadboys, and I took Wyatt, Pontus Winnberg. We just go and write songs. Itās important for me to be able to make pop music but make good pop music that I still think is cool.
Lastly, why do you think the hip-hop world has been so critical of Iggy Azalea?
Thereās a whole hip-hop culture that Iām not a part of. I feel like hip-hop in the U.K. is a very different thing than hip-hop in the U.S., and itās something that I didnāt grow up around. All I can say is that Iggyās a very hard-working, sweet person. In my head sheās in a interesting space because sheās making pop music. I mean thatās what I am, and Iām writing hooks for her. She uses rap in a different way, thatās how I see it. Iām not saying anyone else is wrong, Iām not saying anyone is better than anyone else, because Iām so aware that with this kind of argument you can get dragged into so many different lanes. For me, when I see Iggy, I see her using rap as a tool to make pop music. I think sheās aware of that. Sheās in control of what she does, and thatās great.