Get to know Erik Hassle, the creative mind behind Shakira and Rihanna's collab "Can't Remember To Forget You." Hassle has learned that growth doesn’t necessarily equate to immediate success, especially in the music industry. The Swedish pop singer-songwriter can certainly attest to this theory. He released his most commercially successful single as a solo artist “Hurtful” six years ago, and yet his best days are still ahead of him. Pepsi Pulse met up with Hassle to talk about his new EP, collaborations and his musical goals.