The action at EDM's top-tier continues to be hot and heavy as we enter into the second-quarter of 2014 with the recent announcement that Insomniac Events head Pasquale Rotella is partnering with Interscope/Geffen/A &M Records (IGA). Hot on the heels of a January announcement that Insomniac was prepared to launch a record label, the pairing with IGA now ensures that label a distribution and marketing arm affiliated with some of pop music's most dynamic artists of the past decade.
With Dillon Francis being signed by Columbia Records and SFX partnering with SyCo Entertainment and T-Mobile for mainstream television EDM-based programming, mainstream avenues, andTop 40 music are circling dance and likely looking to its plethora of genres for solutions to solving the future of a beleaguered music industry.
