10 Excuses Rappers Make When Their Album Flops

How does your favorite rapper respond to poor album sales? By making up an excuse, of course.

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Complex Original

Image via Complex Original

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Do record sales still matter? Of course they do, some argue. Others make sure to mention that with most artists making the bulk of their dough from shows and merchandise, record sales are the least of a musicians's worries. There's a reason most are now signed to much-maligned "360 deals." That said, when an album does flop, it's not unusual to hear the artist throwing up excuses as to why their project went double aluminum whether it's their fault or not. 

So, stop us if you've heard these before. Here are 10 Excuses Rappers Make When Their Album Flops. Don't be fooled next time you hear your favorite rapper cop a plea for their low album sales.

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"My album was undershipped."

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"My album leaked."

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"I made this album for myself."

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"My label failed to properly promote my album."

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"My fans don't want to hear me grow musically."

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"I don't measure my success by album sales."

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"My album will gradually sell more over time."

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"My album was only sold by select retailers."

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"My fans aren't supporting me at SoundScan."

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"I don't care about record sales."

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