Scene from the movie: Trustus Jones spray painting a record gold
Real life examples: Record companies buying back records
Rule number-one in marketing? Be number-one in sales. It's a self-reinforcing cycle: a good weekend at the box office leads to a great selling point; a great selling point means another solid weekend at the box office. But record albums aren't as easily moved as movie tickets: no one goes to the record store each week, looks down the list and says, "Well, there's an album I want that's unavailable at this time—but what can I buy now?"
So, sometimes the best way to ensure popularity is for a record company to fake it. And the best way to do that? Buy back large quantities of the albums they ship! (Def Jam was long accused of doing this, years ago; so was Massachusetts rapper Sammy Adams, when he—out of nowhere—landed on the top of the iTunes charts in 2010.) If it sounds like conspiracy theory, it might be. Especially now, when record labels simply don't have that kind of money to throw around. Maybe they should take a note from CB4's manager Trustus Jones, who—when we first meet him—is spray painting records gold. Much cheaper!