Producer: Marley Marl
Label: Cold Chillin'
Kool G Rap: “It was intended to be a demo. But when I laid it down at Marley Marl's house, shit just came out so raw that it ended up being my first single. Me and DJ Polo are from the same hood, Corona, Queens. His name was ringing bells in the hood as a DJ, and he heard of me because I was ringing bells as a rapper.
Rap Attack was the perfect setup for any Juice Crew member. If you recorded something, your song was getting played, bottom line.
“Before linking with Polo, I’d be spitting in the parks or at house parties, anywhere I got a chance. First I was in a group called Rap for Change, which was me and two other rappers. Eventually, I went solo. Polo linked me with Marley and the rest is history.
“The first time I heard the song on radio, I was on some pimp shit, on the track watching my chicks. It was played on Mr. Magic's Rap Attack show on WBLS. Rap Attack was the perfect setup for any Juice Crew member. If you recorded something, your shit was getting played, bottom line. When Magic used to say ‘this is a world premier,’ and play some new Juice Crew shit, that was the same effect as Flex dropping bombs.
“'It’s a Demo' was a hit record and I started getting paid to perform from it. I was doing shows in New York, New Jersey, and Philly. I wasn’t really hitting all the states until I dropped my first album, but I was still making money before that.”