Jay Z and Beyoncé Announce New Project...Veganism

Jay Z, the man who once rapped, "After that government cheese/we eating steak," can no longer eat either. He has announced in a note on Life+Times that he and Beyoncé have adopted an organic, vegan and gluten-free diet. Well, for three weeks, at least. The cleanse, which was designed by exercise physiologist and friend of Hov, Marco Borges, will have the two meat-, dairy-, and wheat-free, among other things, until Christmas. The couple started today, the day before Jay's 44th birthday (December 4). Read Jay's note below.

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought… Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right! So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see… Best of luck and health! P.S. B is also joining me.

Jay, allow me to reintroduce myself recommend Dirt Candy in the East Village. Maybe they'll name a dessert after Blue Ivy.

[via L+T]

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