With Billionaire Boys Club in a partnership with Rocawear, it made sense that Jay Z's latest album, Magna Carta Holy Grail would featured a song all about the brand, the Nas assisted track "BBC." The song actually opens with Nigo saying Billionaire Boys Club but it went over most people's head since he said it in Japanese. Meanwhile, Nas proclaimed, "Pharrell's a pharaoh, peep the features." Other rappers kept rapping about Billionaire Boys Club as well, but there was no greater endorsement than Jay's song, which was placed as track 10 on the album to mark the brand's 10th anniversary.
Jay Z f/ Nas, Beyoncé, Justin Timberlake, Swizz Beatz & Timbaland "BBC" (2013)
"That new BBC Barney's collab came out, I ordered me one, lit one up and got happy as fuck/Shout out to the niggas swagging me up cause now you think I get this shit off the back of a truck." —Wiz Khalifa on "Old Chanel"
"Pay me in cash, fly to Japan and convert it to yen/BBC stores, we shut them down, it's just how we is." —Nipsey Hussle on "You See Us"