It doesn’t take a record label to be a star anymore. Artist like Nipsey Hussle, former Artist of the Week Mac Miller, and Macklemore are proving that in 2013 it’s possible to achieve enormous mainstream success without the backing of a major marketing team. Jay Z did it with Reasonable Doubt in 1996 and Dominic Hunn AKA Dom Kennedy is another artist on his way to doing it right now.

Check out the rest of Pepsi's Artist of the Week on Dom Kennedy here.