Love him or hate him, Gucci completely reoriented how an entire style of rappers performed in the late '00s. From his slang to his delivery, new street rap consistently shows the impact of his punchlines, his creativity, and his delivery. He popularized most current slang and lyrical tropes, shifted rapping to a laconic, behind-the-beat style, reoriented rap towards a certain style of imagery and punchline delivery, and completely reinvented the adlib. Never mind his innovations to the mixtape game—the rapper took Wayne's mixtape prolificacy to the next level. From 2 Chainz to the Migos to Chief Keef to Young Scooter, it's tough to think of an artist in the South or Midwest who hasn't been impacted by Gucci in the past few years.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more