The Hip Hop Shop
The mid 1990s are fondly remembered as Detroit hip-hop's Golden Age, with a thriving scene revolving around Friday night club parties at St. Andrew's Hall downtown and Saturday afternoons at the Hip Hop Shop on 7 Mile Road in the city's northwest side, a store run by budding fashion designer Maurice Malone.
During the the Hip Hop Shop's 1993 to 1997 lifespan, the Saturday evening MC battles hosted by Proof provided a golden opportunity for a budding MC to become a local legend, most notably allowing a skinny white kid from a trailer park to channel his inner Slim Shady and begin morphing into the industry-transforming force named Eminem.
Eminem vs. Kuniva "Freestyle Battle" (February 17, 1996)
Eminem "Infinite" (1996)
Eminem & Proof MTV Freestyle (March 13, 1999)