Eminem's breakthrough success proved to be the tide that lifted all boats, particularly those of his D12 crew and collaborators, several of whom received their own major label deals (some through the auspices of Eminem's own Shady Records imprint). Though others like Obie Trice and Trick Trick sold more records, the most beloved of these artists was Eminem's ubiquitous sidekick Proof, whose 2006 shooting death at the CCC Club on 8 Mile Road shook the city's hip-hop community and devastated Eminem.

D-12 "Purple Pills" (2001)
Royce Da 5'9" "Boom" (1999)
Eminem f/ Royce Da 5'9" "Bad Meets Evil" (1999)
Bad Meets Evil f/ Eminem & Royce Da 5'9" "Fast Lane" (2011)
Obie Trice f/ Saigon "Wanna Know" (2006)
Trick-Trick f/ Eminem "Welcome 2 Detroit" (2005)
Proof f/ J Dilla "Keep It On the Low" (1994)