Date: August 12
There's so much to say about it.
That it got everyone talking.
That it ended up making news on sites that otherwise know next-to-nothing about rap, news of a relatively well-known rapper calling out a bunch of other relatively well-known rappers, or that a California rapper called himself the "King of New York."
That everyone on Twitter had something to say. Like how Big Sean should've poured water all over the studio console the first time he heard that verse on his own track. Or that Jay Electronica's big comeback verse... became a footnote. If that.
Other rappers, who were doing other things when it dropped, now had things to say. Some were honored. Some were incensed. Some saw it as a challenge to rise to, others as a provocation to answer. And answer they did, from Phil Jackson to Papoose, to Riff Raff and Wale and B.o.B. and back. Some made memes. Some made "responses" on behalf of other rappers. And then there was that guy who made what is handily one of the funniest Downfall-meme videos to date, and also, maybe the funniest thing to come out of this, yet.
But if there's really one thing to say about this Kendrick verse, one truly notable takeaway besides the fact that Kendrick has needed a singular moment like this for so long, or that we all needed a singular moment like this for this summer? It's the fact that this is even notable at all, which speaks volumes about the state of rap in 2013: It's just that safe, and that sanitary, so much so that it's come to a point where a rapper bragging and calling out other rappers on record is an Earth-shaking event. It shouldn't be. It should always be this exciting. But it isn't. We can only hope this is less of an outlier, and more of a starter pistol. Also, more rap-Downfall memes. We can get down with that. —Foster Kamer