Album: Rule 3:36
Producer: Irv Gotti & Lil' Rob
Ja Rule: “It’s crazy because records like this were like me going through a metamorphosis from my first album to my second album. I was starting to see the world and see different things on tour. I was getting into my niche of what I wanted to do for my second album and what I wanted it to sound like.
Def Jam was like, ‘We not really feeling this album. Where’s the ‘Holla Holla?’ I didn’t wanna go down in history as, ‘Remember that guy that made ‘Holla Holla?’’
“I remember making ‘Between Me and You’ and going back to Def Jam with that album and they were like, ‘We not really feeling this album. Where’s the ‘Holla Holla?’ You went completely 360. You went in a whole different direction.’ I was trying to explain to them that this is me growing.
"I didn’t wanna be known as the ‘Holla Holla’ guy. I didn’t wanna go down in history as, ‘Remember that guy that made ‘Holla Holla?’’ I didn’t want that. I wanted to give people something different so they could see that I was an artist and that I’m creative and have my own vision. I just wanted to let Def Jam know I see things a little differently.
“And it worked. It was a big record for me. I think right from that moment they understood who I was and what I brought to the table as an artist and that I wasn’t just the ‘Holla Holla’ guy.”