Alex Turner, the frontman of British rock band Arctic Monkeys, claimed last month in an interview with NME that there would be a hip-hop influence on the group's upcoming fifth album, AM, and cited Dr. Dre as a sonic touchstone. With the surreal video for lead single "Why'd You Only Call Me When You're High?," directed by Nabil, the band is shooting for a vibe that should resonate for fans of Drake or Kid Cudi.
Turner wanders drunkenly through the London streets in the wee hours of the morning in the fruitless pursuit of a booty call, his altered state leading to a series of hallucinations, many of them quite risquĂ©. The song itself, a self-hating anthem about thirsty 3 a.m. texts, is slightly lighter, more funk-inflected fare than the group has made in the past. It may not sound quite like The Chronic, but it is an interesting new direction for the band with very cool visual accompaniment. Check it out above.