Priority Records, the '80s and '90s rap label once home to N.W.A. and Snoop Dogg, is returning in conjunction with Capitol Music Group and Insurgency Music Group. The relaunch officially begins with a single from Just Blaze and Baauer, featuring Jay Z (whose former hyphen has been left out of the process entirely) called "Higher."
The new direction of Priority is supposed to be "producer-driven," with a focus on "electronic and progressive urban music." Feel free to interpret that as you will, but from the sound of it, the new Priority may not resemble its titular predecessor very much.
Michael Cohen, who is set to be the executive of the imprint, said the following about the move:
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[via Do Androids Dance?]
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