In the video above, Kid Cudi reveals that he worked with Beck's beer to design a label for the company's 2013 series. Every year, Beck's selects a total of six artists to design creative labels for Beck's beer. Beck's will display the custom designs on 13.2 million labels.
"I wanted to align myself with a brand and do something cool, and I was working on my music video at the time and I was like, "Man, I would love to design a beer bottle. That's cool, I drink it! That's cool to say," Cudi says. He shows off the label and also some behind-the-scenes footage in the studio. The video was directed by IllRoots x UZi.
The custom design includes elements of each of his Man On The Moon series
Peep the video above.