The records that are confusing are those that hurt the most. If it's a hype record that has mellow undertones, it has to be done a certain way. There has to be a direction with your sound. And while the rest of this list can be learned, direction cannot. Knowing how to truly move sounds in a way that makes sense musically has to be the most difficult thing to do. It's certainly hard to explain. "Yeah the sounds are great and the mix and master is cool and we love the record overall but it's just CONFUSING." Our palette is vast. If we can't dig your direction, it might just be a weird record.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more