They're latching onto fads.
What was the first thought you had when you found out Fat Joe wanted to "Instagram That Hoe"? No doubt you thought he was primed for a comeback, right? OK, maybe not. Whenever a rapper starts making hooks or song titles out of the latest subject trending on Twitter, it's a bad sign. Rappers should be setting trends, not hopping on them. Vital artists don't need juice by association. Not to mention the danger of dating oneself-Twenty years from now, "Instagram That Hoe" is liable to sound like "Pac-man Fever."