As a young kid from Virginia Beach, Rell couldn’t avoid Timbaland’s presence. In fact Rell notes, “Timbaland is the reason I started producing." Look at Timbaland's pedigree and it's no wonder why. Reading his production's credits like a hip-hop and R&B who's who. From Ludacris, LL Cool J, and Jay-Z to Aaliyah, Ginuwine, and Justin Timberlake, Timbaland has made his mark in more ways than one.
Unwilling to stay confined to hip-hop tropes, Timbaland began infusing a heavy dose of electronic dance music into his productions beginning with the 2006 Justin Timberlake album FutureSex/LoveSounds. The album was ultimately a precursor and source of inspiration for an entire generation of producers like Rell. "To me, Timbo had always been the front runner in that 'new sound,' so when that album came out it inspired me to dabble in electronic music a bit; but I still wasn't really fully aware of the world that existed in EDM." With Timbaland's new electronic sound running through his head, Rell began to incorporate more of it in his sound. It was this fundamental change of direction that in the end would lead him to his own solo career as Rell The Soundbender.