As usual, we blame Kanye for starting the new trend. A few weeks ago he started previewing his new song, "New Slaves," by projecting his face onto buildings in locations around the world.
Tonight, J. Cole is doing a similar thing. At 8 PM, he'll be previewing his new album, Born Sinner, at eight locations in North America: Atlanta, Boston, New York City, Chicago, Toronto, Houston, Los Angeles, and Fayettville, North Carolina.
However, the exact locations aren't addresses, instead he's providing latitude and longitude coordinates (better get your Google Maps on bruh) and you have to download the LISNR app to hear the album.
Peep the locations and instructions below.
Cole's album hits stores June 18.