For all the hoopla about Cole's relationship with Jay-Z, the two haven't really worked on that much material together. In fact, Jay wasn't even going to be on Cole's album originally. Cole kept holding out for a Jay-Z feature he thought was never going to come. Cole had submitted his album and was already mastering it until Jay was inspired enough to hop on "Mr. Nice Watch."
During the final mastering of Cole World: The Sideline Story , Jay-Z pushed J. Cole's album back a week so he could lay his verse on "Mr. Nice Watch."