PROMO: The Courvoisiology Lab Shows Fans An Exceptional Night

Courvoisier® has always believed that the status quo exists for the sole reason of
being defied. As the world’s premiere cognac, it prides itself on coming up with new
products that continually push the envelope. To celebrate this dedication to uniqueness and ingenuity, as well as Courvoisier®’s history of revolutionary behavior, the first ever Courvoisiology Lab was launched in New York City on April 4th.

A star-studded, multi-sensory event aimed at revolutionizing how cognac is
experienced, the Lab featured some amazingly inventive craft cocktails, delicious
cognac-infused hors d’oeuvres, music by DJ Ms.Nix, and celebrity appearances by the likes of Melanie Fiona and Elle Varner. But the real highlight of the evening came when Kelly Rowland dazzled the crowd with an amazing live performance, singing tracks from her new album, Talk a Good Game, as well as a slew of old favorites.

The Courvoisiology Lab was an interactive social experience like no other. Keep your eyes peeled for upcoming Lab events in Chicago, Los Angeles, and Atlanta. Follow @CourvoisierUSA and #Cvology on Twitter to keep up with the latest. Be unique. Be original. Be the exception.